Carbon Hammer- Marketing
Client: Carbon Hammer
Year: 2025
Category: Cybersecurity, Tech, Consulting
Content: Branding, Marketing, Copy, Internal & External Communications
The Challenge
Carbon Hammer was a newly formed cybersecurity consulting firm with no existing brand presence, marketing materials, or messaging strategy. As a firm entering a crowded and high-stakes industry, it needed to establish credibility quickly and communicate its value across diverse IT environments. The core challenge was to build a brand identity and service overview from the ground up that balanced technical authority with clear, compelling communication.
The Process
I began by developing foundational brand elements, including the voice, tone, logo direction, and visual identity system based on strategic themes of strength, precision, and resilience. I then translated this foundation into a full brand guidelines document and supporting visuals. From there, I crafted various pieces to align with the brand. The content was optimized to be concise but impactful, with a focus on real-world applications and outcomes. I used a bold, tech-forward layout that reflects the brand’s positioning while ensuring clarity and accessibility.
The Solution
The result was a cohesive, scalable brand identity and content system designed to grow with Carbon Hammer’s business. I created a suite of branded materials to support both digital and client-facing needs. Each piece was crafted to reflect Carbon Hammer’s core values of strength, clarity, and resilience, ensuring consistency across every touchpoint. This foundation equips the company with the tools it needs to launch, engage prospects, and build long-term credibility in the cybersecurity space.
The Creations
